Frédéric Vieil served as CEO of Bragard, the iconic French culinary and hospitality workwear brand with roots dating back to 1933. Synonymous with French excellence, Bragard has long been the trusted choice of renowned chefs worldwide, walking the line between European timelessness and forward-looking innovation.

Under Frederic's leadership, Bragard's product lines were modernized for enhanced performance and style while preserving the brand's deep commitment to quality craftsmanship. His international business background enabled strategic growth across European markets at a critical period in the brand's evolution. Bragard's longstanding associations with Michelin and the Bocuse d'Or continued to reinforce its prestige as a symbol of culinary excellence.

Frederic's leadership was defined by customer-centric innovation and operational discipline, ensuring that Bragard remained the standard-bearer for professional workwear across the hotel, restaurant, and catering sectors. His tenure helped position the brand for its next chapter as one of the most iconic European culinary brands, steeped in tradition and synonymous with luxury culinary uniforms.