TJ Hoover is the co-founder and CEO of SEE YOU LATER, an LA-based creative studio redefining what live performance can look and feel like. Alongside co-founder Darrius Medina, Hoover has designed live performances for a wide range of high-profile artists including Eminem, Travis Scott, Sabrina Carpenter, Doja Cat, Doechii, Missy Elliott, John Legend, and A$AP Rocky.

TJ transforms concert experiences by blending cutting-edge technology with artistic vision. Under his leadership, he has established SEE YOU LATER as a premier creative partner in contemporary entertainment production.  

Rooted in hip-hop and indie music production, Hoover approaches every project through the lens of story, emotion, and atmosphere, crafting narratives that tie the music, the album, and the performance together as one cohesive world. The studio has quickly earned a reputation for bold, culturally attuned work that is reshaping how live performance looks and feels, pushing boundaries and redefining the visual language of music. Their work on Missy Elliott's Out of This World experience was recognized with the 2025 Pollstar Award for Hip-Hop Tour of the Year.